Monday, 10 August 2015

Campbell's Meek Balls

Steve McClaren seems to be a bit of a tactician, which is not something we've had in the SJP hot seat since Sir Bobby. The latest incumbent selected a sensible team against Southampton and had us playing a bit of football, which was really encouraging. He's also having a thorough look at every player in the squad, loaning out those who need some game time elsewhere. Adam Armstrong is down at Coventry, where he bagged a brace on the opening day against Wigan, which was great to see. Meanwhile Adam Campbell has seen his short and inglorious NUFC career peter out and has signed a one-year deal with Notts County, for whom he was an unused sub in a 0-0 draw on the opening day. I was asked by the Pies' fanzine Black & White to pen something about Campbell, which is also in The Popular Side issue #8, which is available via PayPal to iancusack@blueyonder.co.uk for £2 inc P&P or £1 for the PDF. So here goes -:


You know you’re getting old when your club’s latest striking prospect was the same school year as your son. This happened to me when Adam Campbell, who was born on New Year’s Day 1995 and joined Newcastle United as a trainee in 2011 after leaving St Thomas More School in North Shields, signed a 3 year professional contract a year later after making his debut as a substitute in a Europa League qualifier against Atromitis of Athens. As ever, the hype about the latest potential local lad made good placed an immediate and intolerable burden on the young lad’s shoulders that he’s struggled to deal with ever since.

Following the Greek adventure, Adam went back to the reserves for six months, with the local media repeatedly announcing he was “knocking on the first team door” and peddling the club line that Campbell was a Paul Scholes type player; short, compact, inventive and ginger. Grant he did show flashes of this in his Premier League debut, coming off the bench versus Stoke to set up Papiss Cisse for a last minute winner, though he made less impact in his other 3 sub appearances, meaning he was very far from justifying the hype surrounding him. Indeed, like Steve Harper, Campbell was to play his last NUFC game against Arsenal in May 2013.

The narrative surrounding Campbell’s career prospects then abruptly changed; suddenly it was claimed he was too slight and needed toughening up, by going out on loan to “hone his craft” or some other ludicrous cliché. Thus began 2 years of peripatetic wandering in search of a regular starting berth; initially this involved a solitary sub appearance on loan at Carlisle, resulting in a 4-0 hammering against Coventry and an immediate trip back along the A69.  He had far more success in a half season stint with St Mirren from January-March 2014, scoring his only 2 senior career goals and playing a dozen games. Campbell expressed a desire to spend another year in Paisley, but a change of manager, with former Newcastle United reserve team boss Tommy Craig being handed the job, before promptly overseeing a disastrous campaign that ended in relegation, saw Campbell’s chance of SPL redemption denied. Instead he started the final year of his NUFC contract on loan to Fleetwood; after 4 underwhelming substitute appearances, including a 1-0 win at Meadow Lane, he was back again. In reserve games, it appeared he’d lost all his confidence and was going through the motions; a state of affairs not helped by anonymous showings in a pair of home losses in a brief emergency loan with Hartlepool that was curtailed by mutual agreement.

In January 2015, Campbell was informed his contract would not be renewed at season’s end and he made the sad, well-trodden passage across the Tyne Bridge to Gateshead, where so many promising young Newcastle starlets who’ve failed to kick on, have ended up trying (and often failing) to resurrect their career. At first it looked good for Adam; 2 goals on his debut away to Nuneaton and another one at home against the same opponents. Sadly, performances dipped, opportunities dried up and he assumed his usual role as potential impact substitute, while Gateshead’s campaign dribbled out to mid-table mediocrity.

Frankly, having seen Campbell’s role being reduced to that of non-participatory benchwarmer, I’d expected him to sign for a club significantly below Conference standard, such as Blyth Spartans or Darlington, even though Tony Pulis had him at The Hawthorns on trial. However, much to my amazement, he’s got himself a league club, having left one set of Magpies for another. Bearing in mind his most successful spell as a player was in black and white stripes for St Mirren, I really hope he does well for you. However, in the context of a campaign to gain immediate promotion, I fear he’s too small to be a striker and too timid to be a natural creator. In the hurly burly of League 2, I can see him sinking without trace, though I’d love to be proved wrong.



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